As a healthcare provider your main focus is on caring for patients. However, you are being challenged and distracted in many areas. This includes adapting to new technology, fighting the decline of reimbursements, seeing rising costs across the board within your organization. The last thing you want to think about is how you are being perceived online and what that means to your marketing, which affects your bottom line.
This is why having an effective partner by your side to manage all things relating to your online reputation, digital marketing and patient engagement can be a relief. Are you aware of what patients are saying about you online? Did you know that one-third of patients are making decisions about where they want to go to receive healthcare based on doctor reviews, doctor ratings, and what they read about you online? Doctor online reputation is very important.
PractImage can help you control how you’re being viewed online, gain positive online patient reviews and mitigate any negative patient reviews that could potentially hurt your practice overall. Positive feedback from patients will not only allow you engage with your patients, but help you gain new patients and continue to grow.
What is the process?
- Monitor: We start by monitoring what patients are saying by listening and tracking numerous key sites and data points online. This helps us give you a perspective on how you’re being viewed and gives you access to monitoring your personal brand through your own PractImage Dashboard. This powerful automated application will track patient feedback, provide real-time alerts when someone reviews or mentions you, and serve as your one-stop reputation management home base.
- Plan: An online reputation account manager will be assigned to your account to provide strategy recommendations and a plan of action. Our notes, recommendations and strategy will be detailed within your dashboard with easy communication.
- Improve – Self Service option: We give our clients the choice to continue using the powerful PractImage RepMonitor program as a do-it-yourself reputation management tool. You will have access to your personalized reputation management dashboard and an account manager to provide reporting and strategy. We can coordinate with you or someone from your team.
- Improve – Managed Services option: Our clients typically find that reputation management campaigns orchestrated by us often provide a much higher ROI and is much more effective in gaining your desired results, as compared to self-service. With PractImage Managed Services we make it worry-free for you, as our team will handle all aspects of your online marketing and reputation.
We know that patient reviews about a doctor can be negative more often than not when unsolicited. Our team has an award-winning process to gaining positive patient reviews from real patients in your practice.